26/3/07
Travels in Hyper reality by Umberto Eco
”Disneyland makes it clear that within its magic enclosure it is fantasy that is absolutely reproduced.”
It is this statement that fuels the entire journey and the book regarding the way contemporary culture is now full of re-creations and themed environments.
In Eco’s description of Disney, Eco also saw that behind the facades lurks a sales pitch. Put these ideas together and you have a succinct characterization of the age, which is forever offering us something that seems better than real in order to sell us something. That makes Umberto Eco one of the forerunners of contemporary thinking on this subject.
But, perhaps his most interesting perception occurs when he discovers, behind all the spectacle in Disneyland, the same old tricks of capitalism, with a new twist: "The Main Street facades are presented to us as toy houses and invite us to enter them, but their interior is always a disguised supermarket, where you buy obsessively, believing that you are still playing," he writes. He similarly finds in Disney, "An allegory of the consumer society, a place of absolute iconism, Disneyland is also as place of total passivity. Its visitors must agree to behave like robots."
But what is most remarkable about Umberto Eco's essay is that, in the two decades since it was published, many of its more extreme observations, if not all its attacks on America, have been confirmed, and, in some instances, surpassed. The experience of The Caribbean Pirates ride was described as the scene degenerates, everything collapses in flames, slowly the last songs die away, and you emerge into the sunlight.In no instance are these the cheap tricks of some tunnel of love; the involvement (always tempered by the humour of the inventions) is total. As in certain horror films, detachment is impossible; you are not witnessing another’s horror, you are inside the horror through complete synesthesia; and if there is an earthquake the movie theatre must also tremble.
